Moves and strategies of Facebook, Google, Amazon, Apple and Microsoft against the crisis. The deepening of Axios
Facebook, Google, Amazon, Apple and Microsoft: the five giants of American technology are in common, in this period, with a series of problems to face ranging from the disorders created by the pandemic, to the ongoing government investigations against them, up to Floyd case and the ongoing racial protests in the United States. But all of them must also deal with their age and the stage of life in which they find themselves, which actually shapes their answers. Scott Rosenberg is convinced that on Axios he has made an examination of how these companies are managing, like humans, stress based on the different degrees of maturity.
FACEBOOK FACES PROBLEMS LIKE SOMEONE AT THE END OF ADOLESCENCE OR 20 YEARS OLD, STILL LOOKING FOR ITS IDENTITY
“Technology companies recruit and motivate workers with promises of wealth and missions to improve the world. This seems patently out of place at a time when American society is focused on the painful realities of inequality and injustice – stresses Rosenberg -. Facebook – founded in 2004 – is, for example, facing this dilemma as someone in their late teens or twenties, still looking for their identity. Only recently has it begun to understand how much power it has through controlling one of the world's largest online platforms. She is baffled when others try to hold her responsible for confusing choices and ethical errors. Despite the fact that employees began to protest against its policies, Facebook seemed more interested in keeping its options open than in taking difficult positions. "
GOOGLE IS BEING LIKE A THIRTY YEAR OLD
“Google – founded in 1998 – behaves like a thirty year old who starts to question the future. He has exceeded his limits as a young man, but now that his passion for 'organizing world information' becomes more of a maintenance task, he begins to wonder what will happen – explained Rosenberg -. YouTube, Google's huge video platform, is facing the same misinformation and prejudice controversy as Facebook – and the parent company is preparing to be accused, probably this summer, of behaving monopolistically.
AMAZON IS ABOUT FORTY AND HEARS THE WEIGHT OF THE PACKS
“Amazon – founded in 1995 – behaves like a person in their forties who feels the weight of multiple burdens – added Rosenberg -. The retail giant was already facing complex job challenges when the pandemic turned its delivery business into an essential lifeline, prompting it to increase wages and hire 175,000 additional workers. Meanwhile, the company's Amazon Web Services branch is the technical backbone of countless other online service providers. Amazon now has a vast portfolio of responsibilities, some of which – such as the health of its warehouse workers – have been criticized for being overlooked. "
APPLE HAS A QUESTION'S QUESTIONS AND DOUBTS
"Apple – founded in 1977 – has the questions and doubts of a person in their fifties, because they ask themselves if they can add another transformation in a successful life – added Rosenberg -. Despite the return to mid-life success with the iPhone, Apple has never reconciled the revolutionary aspirations of its '1984' youth with the reality of its wealth and power of the past. CEO Tim Cook has followed a difficult line between publicly embracing diversity and social justice, while continuing to cultivate friendly ties to President Trump and his administration. The Cupertino house, perhaps more than any other rival, could take great risks in rethinking how a technology giant can stop feeding and start fighting inequality. Some fans and employees are waiting to see how far the company can go. "
MICROSOFT PLAYS THE ROLE OF THE 60-YEAR-OLD GRANDFATHER OF TECHNOLOGY TODAY
"Microsoft – founded in 1976 – today plays the role of the sixty-year-old grandfather of technology, giving some examples while knowing that he cannot dictate the future – highlighted Rosenberg -. The company fought its stubborn battles in its arrogant youth, and today lives on the fruits of precious investments made long ago. She has been wise enough to embrace some of her old enemies, such as developing open-source software. Neither its employees nor its customers are at arms (for the most part), but the company may wonder if it is because it is doing a great job or because the world does not care much about it. "
This is a machine translation from Italian language of a post published on Start Magazine at the URL https://www.startmag.it/innovazione/come-facebook-google-amazon-apple-e-microsoft-modellano-le-risposte-alla-crisi/?utm_source=rss&utm_medium=rss&utm_campaign=come-facebook-google-amazon-apple-e-microsoft-modellano-le-risposte-alla-crisi on Sat, 13 Jun 2020 06:36:53 +0000.